TORONTO – Bell Canada Enterprises CEO Mirko Bibic’s mental health improved substantially after seeing the millions of dollars generated from #BellLetsTalk, a free advertising campaign.
“I never thought this would happen to me,” said Bibic. “I felt anxious and depressed about last quarter results, but seeing all of these tweets in support of a company that only earned $5.87 billion in the third quarter of 2019 made me feel that I wasn’t alone.”
Since 2010, Bell Canada has used the campaign #BellLetsTalk to donate 5 cents for every hashtag to help end the stigma against large corporations making billions off of charitable causes.
“I really respect what Bell is doing,” said regular Bell Customer Aria Lang. “Every story I see shared of mental health deterioration and abuse on the hashtag makes me feel so good we’re helping Mr. Bibic and his shareholders through a tough time.”
Bell Canada has pledged to continue their fight for mental health awareness in the coming years, promising their goal even if they have to make every employee work unpaid overtime or fire them for depression leave.
Meanwhile, Bell announced that it would be donating 100% of the profits earned from mentally ill inmates using Bell payphones to mental health charities.