Dempster Highway to be renamed after bread company’s sponsorship ends - The Beaverton

Dempster Highway to be renamed after bread company’s sponsorship ends

DAWSON , YT – The 737 km highway stretch that connects to the Arctic Ocean in Tuktoyaktuk, NWT will be renamed after the Bread subsidiary and the territorial governments parted ways on sponsorship.

“When -seekers drive down that lonely stretch of road from the breathtaking Tombstone Territorial Park to the unforgiving arctic tundra, we wanted them to think of Dempster’s Bread, Multigrain, or Lite Rye,” said President of Canada Bread Fresh Bakery C. Barry McLean. “It’s unfortunate that we can no longer be the official sponsor of this critical connection.”

The territorial governments are looking for a more inspiring sponsor other than a bread company, such as toothpaste, yogurt, or any other grocery item.

The highway will remain open for residents, tourists, and anyone who wants chip in their windshield.