TORONTO – Avid Life Media Inc., the parent company of adultery-enabling website AshleyMadison.com, has unveiled a new service called Meta Madison which allows users of Ashley Madison to have extra-extramarital affairs with each other.
“The reality is that humans are hardwired for infidelity,” said Avid Life Media CEO Noel Biderman. “And sometimes the drive towards it so strong that you end up cheating on the person with whom you’re having an affair. Our platform facilitates this process.”
Customers who use the service have been largely satisfied with it, claiming that it gives them an opportunity to explore beyond the antiquated societal confines of monogamous, faithful relationships between two adulterers. This ideology is captured by the website’s slogan, “Affairs are short. Have another affair.”
“I met David on Ashley Madison three years ago,” said Vanessa Arnolds, who currently uses Meta Madison. “We had a few trysts here and there and then got to know each other a little better. But at one point he decided to spend more time with his actual partner, and I felt that he was not giving our flings the attention that they deserved. So when I learned about Meta Madison, I was ecstatic: finally there was a service for three-timers like me.”
Far from everyone welcomed the new website with open arms, however. Trish McDermott, former VP of Public Relations at dating site Match.com, accused Meta Madison of being a “business built on the back of ruined affairs and broken hearts of cheaters.” Numerous Ashley Madison members have furthermore come forward with emotional blog posts claiming that, for example, Meta Madison “breached the trust” on which their infidelity was built. To these claims, Biderman was quick to respond.
“Understand that Meta Madison doesn’t encourage extra-extramarital behavior, it simply makes it easier to realize,” said the CEO. “After all, guns don’t kill people – people kill people.”
